You know that feeling, right? You’re in a meeting, someone drops a brilliant idea, and then… silence. Everyone’s nodding, but inside, you’re all thinking, “Okay, that’s amazing, but how on earth do we actually...

Let me be blunt: Google doesn’t speak English.” It sends signals. And to further complicate matters, those signals have been evolving faster than the latest TikTok dance. In 2025, trying to rank without understanding...