Marketing has become more immersive than it has ever been. Technology evolution has made campaigns more personalized, targeted, and inclusive for consumers. Businesses are turning towards more innovative ways to capture the audiences’ attention and build trust.
For instance, the visual medium is revolutionizing every aspect of advertising from static ads to social media marketing. This is evident from the rising demand for video production with Pickle Pictures Melbourne to create content that is relevant, impactful, and powerful enough to create a brand value.
You can see several such illustrations that indicate the drastic transformation of marketing across the globe. Here is how different aspects of marketing are seen in a new light with the impact of technology.
Table of Contents
Reaching Close to the Consumers
Technology has changed how people shop, where they seek information from, and what entertains them. These changes are also reflected in the general consumer behavior and their buying preferences. The two major factors contributing to this switch are connectivity and mobility.
Connectivity
Today more than 70% of the world’s population is using the Internet. This means a major section of the global market audience is connected. The numbers are only going to rise in the coming years with countries like India and China bringing in more Internet users. This connectivity makes the consumers more informed and demanding than ever.
Mobile
With billions of people using mobile devices across the world, an overwhelming section of them is connected through smartphones. This necessitates businesses to spend more and churn their creative horses to develop effective mobile ads.
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Changing Marketers’ Perspective
Gone are the days when technology used to be a transmitting medium. Today, it has become a preferred tool for enhanced communication. Marketers need to harvest this potential and use technology to draw prospects.
More personalization
Monetate and WBR research has done a study that shows 93% of the businesses who deployed advanced personalized strategy could earn more revenue. Technology allows you to create hyper-personalized content that your prospects relate with and entrust.
More Experiments
Unlike conventional marketing that restricts to newspaper ads, pamphlets, brochures, etc, digital marketing is more experimental. Marketers need to innovate and create new ways to build an emotional bond with the audience to draw loyal clientele.
More Transparency
While technology opens new doors of opportunity to marketers, it also brings some challenges. Marketers have to be careful not to lose spendings on ad frauds and tech tax. Technology changes have forced businesses to revamp their strategy to beat the new challenges.
An association Between Technology and Marketing
In the new model, companies need to bring together their marketing, technology, and information departments together. They not only have to collect the data but also need to know how effectively and legally to use it. They need to derive valuable and actionable insights to guide their campaigns and secure greater ROIs.
Monetary Changes
Most marketers have apprehensions regarding the cost of marketing technology. However, the cost is likely to go down with time as the scale of economies and competition between service providers increases. It is also elevating the budget companies allocate to their marketing campaigns and consequently creating new ways to generate returns.