Sometimes, you do nothing wrong and still get punished. That’s what happens when your website gets penalized for toxic links.
Once you launch your website, you invest your time and effort in building a search engine optimization or SEO online marketing strategy. One of the most important parts of this strategy is backlinking,which helps you gain high authority links from other sites on the web.
But if you or your SEO internet marketing services experts are not vigilant enough, your website may end up facing deadly search engine penalties, leading you to lose your hard-earned rank.
How? Well, as time goes by, your website can acquire toxic links, which spread their toxicity all over it, reducing its authority and hence, its search engine rank.
Search engines like Google only rank websites they deem reliable. And to confirm your website’s reliability, they use the quality of its backlink profile as one of their ranking factors.
If your backlink profile is toxic, search engines believe that the website itself is also unreliable. Consequently, they take its rank away or remove it from their search index to ensure that their users don’t land on it.
When Google sees toxic links on a website, it penalizes it, no questions asked. It doesn’t bother asking where the links came from and does not care to check if the website itself is at fault. This means, through no fault of your own, you can end up losing all your SEO investments, sometimes overnight.
So, how can you avoid suchcatastrophic penalties?
Well, the first step to avoiding a catastrophe is to be proactive and learn as much as you can about its causing factors and how to prevent them.
Landau Consulting, a New Jersey SEO company, helps website owners sustain a healthy backlink profile by offering regular link detox and has created this infographic explaining everything you must know about toxic backlinks and how to avoid getting penalized. Check it out!
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