Nearly every article that deals with business marketing automatically stresses the prevalence of the digital domain. Although there is a great deal of merit in such an approach, we need to recall that real-world campaigns are far from outdated. These strategies can still produce impressive results. The only issue is that some stakeholders fail to leverage the potential options. Let’s analyse four proven strategies so that all of your bases are covered.
Table of Contents
Printed Material
Whether referring to a company white paper, a corporate presentation, or a new product release, knowledge is power. This is why printed documents still enjoy a prominent place in today’s business ecosystem. Accessing the resources of well-known printing firms such as BachelorPrint will guarantee that quality is never taken for granted. Professional cover pages, hard-wearing bindings, and expert client support will provide companies with a strategic edge when time is of the essence.
In-House Public Relations
PR professionals are just as relevant when discussing transparent marketing trends. Although their roles will sometimes cross over into the digital domain, a physical presence within the office is equally necessary. Some of the many benefits that public relations experts can supply include:
- Enhanced brand recognition
- Efficient in-house communications
- Through preparation for networking events
- Crisis management
- General advisory roles
Investing in this level of talent all but guarantees quantifiable business growth.
Local Networking
There can be times when bigger does not always equate to better. Brick-and-mortar marketing campaigns are often used to bridge the gap between the online community, and real-world clients. Simply stated, it can be prudent to focus on local approaches to advertising for any enterprise keen to fully cement brand loyalty. Firms will often be able to exploit the following possibilities:
- Outdoor signage
- Networking events and trade fairs
- Meet-and-greet seminars
- Television and/or radio marketing
- Private face-to-face consultations
Furthermore, it tends to be easier to monitor the progress of marketing campaigns associated with a smaller target demographic.
The Undeniable Role of Tangibility
It would be a mistake to assume that physical advertising involves nothing more than a handshake, a brief interaction, and the exchange of business cards. This is a profound oversimplification. On the contrary, these approaches function as a means to create a tangible experience between two interested parties. This sense of mutual rapport is more likely to remain embedded in the memories of others for extended periods of time. Unfortunately, this is not always possible when discussing the somewhat transient nature of typical digital marketing campaigns. We also must highlight that consumers now gravitate towards enterprises willing to establish personal relationships; particularly those place a great deal of importance on loyalty.
It is best to view the relationship between digital marketing and real-world advertising as two faces of the same coin. While each is effective, the most impressive results will occur when they are used in synergy with one another.