Custom printed tape is a great way to promote your brand. Packaging has become a huge marketing blind spot for a lot of companies. It is a wasted potential since there are many advantages to using the product for added security and marketing.
There are other ways to bring more attention to your brand to increase its retention and recognition. It is a challenging task though since there are so much content and other competitors out there.
When a customer finds your site, they typically spend an average of 15 seconds and most will never return again. It is not uncommon to find a lot of companies spending significant resources in acquiring traffic which most goes to waste if not done right.
A great method to ensure you get the most of out these clicks is to get them to give you their email addresses. When customers visit your site and they are about to click away, a pop up should appear to compel them to sign up to your newsletter. This way you will still have a chance to communicate with customers even if they spent a measly 15 seconds on your site. Companies invest a lot of money on their websites and on search engine marketing. If someone visits your site and clicks away for whatever reason, it is very much worth it to collect their email or have another piece of information to be able to contact them in the future.
There has to be a lot of thought put into the form to get a customer to fill out the opt in. It cannot be impersonal since it would have to create some kind of value to them if they would want to receive information about your company. You will generally need to offer different ways to get someone to join your mailing list. It can be through high-perceived value, instant gratification or demonstrates a unique selling point.
The job of an online marketer is to create more awareness and build trust and credibility to the brand. The main issue is the ability to measure the effort put in by marketers. That is why it is a good idea to offer customers a great reason to follow and keep up with your company. A few examples of what you can do is provide samples, offer training videos, provide templates, and free product trials all in exchange for their mailing address.