Keyword research starts with a real seed term, and that is the general search term that all the customers will make use of to look for your created content, product, or even brand. From this following seed keyword, you can also derive various secondary keywords that are somewhere related to it. Many tools can help you pull every alternate and related keyword.
Once you can find out what keyword research tools you are aiming for, the next step will be to check for its volume. It will not be possible to rank for every single keyword that is present, so it is better and logical to prioritize only a few of them.
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Keyword Surfer
One of the handiest and easily accessible keyword research tools that is available today is Keyword Surfer. Keyword Surfer is termed as a free extension that will be displayed in search of volume as and when you will type your various keywords down on Google.
The settings of this keyword research tool are tucked away from its extension button, and it will have a couple of display panels that will integrate quietly into the right-hand pane of what is known as the search engine results page.
This tool is also handy when you’re the type of individual who likes using Google’s autocomplete functionality for finding out what Google decides what such related keywords are. Keyword Surfer comes out with the graphs to show as to how marketers know how backlinks have been structured towards using the keywords that you are currently using. It will be detailed as to how many quality backlinks have been built.
Pros –
- Embedded into your browser for some quick and selected keyword searches
- Shows the exact keyword volume
- Switches out on the geographical focus quickly.
- Unlock more and significant features using the paid option
Google Trends
One of the best secrets to date of the content marketing world is for sure Google Trends. What the Google service does is, it is there to identify the current trends and also display interest on some particular topics over a given time.
It can be termed as an inbuilt explore feature that will be accessed by hitting the submenu on the upper left side. This will bring you towards a clean and intuitive interface where you will be free to type in your query.
There are many other options for you to filter, such as your search and depending on many of the geographical locales that you are focusing on targeting. There is also an option for you to such a limit that the search is done in a specific period, which will be ranging from the last hour to custom parameters.
Google Search Console
Google Search Console is a tool to use because it will help you harness the company’s data on regularly searched keywords. As long as you have a website, you would probably have access to Google Search Console.
People have praised its performance report many times, which gives you a visual representation of what is being searched and all the pertinent details that will aid you in the formation of an opinion on any particular keyword.
Wordtracker
Getting keyword volume is essential these days, and prioritizing your optimization and content is critical. However, it’s almost always available only to the paid tools or those required to sign up before you can use any of its essential functions.
Word tracker will allow you to use your self-made seed keyword to build similar and related keywords in abundance. You can also use this keyword research tool to create a list for Google, Amazon, YouTube, or eBay, the four highly sought-after markets.
Pros –
- The present full feature set like the other keyword tools
- Keyword suggestions in abundance
- Keyword volumes and other statistics are displayed.
Answer the Public
It is a keyword research tool that will help you generate keywords with other modifiers to append your keywords. Long-tail keywords are a compelling way to rank any specific phrases that its users are looking for. The reason that all the growth hackers like them are due to the mere fact that these are in less competition for more specific and particular topics.
The keywords might not always be related to the topic, but it is a faster way to use the keyword search tool than instead of putting terms manually. It will also be utilizing some of Google’s tools when generating the required data.
You can also get in touch with a growth hacking agency that can help you in doing keyword research.