What is King Kong in Australia? - Cystinose Will Change Your Business

In the digital marketing niche, it’s growing increasingly difficult to ignore two words – King Kong. No, this isn’t an article about the classic Edgar Wallace and Peter Jackson films. Instead, this is a digital marketing agency that managed to boost revenue by 90% between 2019 and 2020. Last year, King Kong located in Melbourne Australia, was officially recognised as the fastest-growing agency in Australia. Having only formed in 2014, it’s an impressive accolade for a business that now operates internationally while hiring over 70 people.

Looking deeper at the numbers, the company has a 310% three-year growth rate, and nothing seems to stop the marketing agency from reaching its goals.

What’s King Kong?

Firstly, this is a business that has featured in some of the world’s most prestigious publications. In 2021, the list now includes:

Entrepreneur
Forbes
Huffington Post
Inc
Elite Daily
Australian Anthill

Founded by Sabri Suby, the story began in 2014 where Suby had just $50 and a dream to launch a leading marketing agency for businesses. After much calling, he finally managed to get a client using a laptop bought by his partner. From here, Suby clearly had a talent and the company is now worth millions.

Although starting with just one person, the story of King Kong has made everybody stop and take note. If they continue on the current path, it’s not inconceivable for this digital marketing agency to become the biggest in the country, and this is Saby’s goal.

With over 70 people now in the team, the agency is the home to many leading funnel hackers, designers, copywriters, paid traffic experts, coders, and SEO specialists. For businesses with little experience in digital marketing, they outsource to the amazing team at King Kong (where the magic happens!).

For small businesses, this service has tremendous value because you benefit from the expertise of all these professionals without having to hire them directly. Think of how much it would cost to benefit from all these insights and opinions normally – as well as recruitment, you’d have to consider wages, benefits, and other costs. With King Kong, you pay a fee to the digital marketing agency and they do all the hard work.

Suddenly, the business has more time to focus on the big picture and growth while the marketing agency covers everything else.

What Makes King Kong Unique?

This is an interesting question, and the answer is its approach. In much of the marketing world, professionals rely on their experience and judgement to make decisions. Meanwhile, King Kong has a scientific approach which means following the data. Rather than allowing personal opinions to affect marketing decisions, they follow the numbers, and many believe this is the way forward.

In marketing, the numbers don’t lie. With this scientific approach, King Kong is transforming the digital landscape and the investment of many small businesses. On the website, the service claims to have generated a 1,300% return for one client.

Interestingly, honesty also makes the whole service unique. Visit the website and King Kong will tell you that there’s no get-rich scheme. Rather than offering people a chance to sell poor products and become millionaires, the service doesn’t make outlandish promises. It openly admits that digital marketing is competitive and difficult to master, and this honesty is a breath of fresh air these days.

Some of the leading services from King Kong include: